Direct Human Engagement

10 Email Marketing Statistics You Need to Know

When you invest in marketing, you want to know that every dollar you spend is making a difference. With more digital marketing options than ever before, does email still hold its value when it comes to generating revenue? YES. Email marketing is worth the investment.

  1. For every $1 you spend on email marketing, you can expect an average return of $36.
  1. 306 billion emails go out each day and that number is expected to reach 361 billion by the end of 2024.
  1. Email is used by over 4 billion people — that’s over half the world’s population!
  1. According to 80% of professionals, email marketing drives customer acquisition and retention.
  1. 60% of consumers say they’ve made a purchase as a result of a marketing email they received.
  1. 21% of opened emails are opened within the very first hour of delivery — by the end of hour 3, it is up to 41%.
  2. 30% of professionals said the biggest benefit of marketing automation was the time it saved them.
  1. 61% of consumers enjoy receiving promotional emails weekly — 38% even want more emails.
  1. Segmented emails make readers 50% more  likely to click a link — leading to more sales.
  1. Email open rates from mobile devices have grown by more than 100% since 2011.

As a Constant Contact Partner, we can manage your email marketing to get you real results, fast.



More Posts

Making Culture Matter

The conversation about business culture that has recently flooded the pages of business books and journals has emphasized the need for a clear purpose and

Strategic Marketing System

A strategic marketing system is a structured approach that organizations use to plan, execute, and evaluate their marketing activities. It provides a framework for developing


Marketing Optimization System – Increase your sales and leads from your website using this step-by-step system. Understand your customers and their problems, and create products

Authenticity Brand ideal

In psychology, authenticity refers to self-knowledge. Organizations who know who they are and what they stand for start the identity process from a position of

Send Us A Message

Maximize Your Business Marketing?

Reach out to us today and get a complimentary Marketing System consultation.

Skip to content