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Making Culture Matter

The conversation about business culture that has recently flooded the pages of business books and journals has emphasized the need for a clear purpose and

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Business

Strategic Marketing System

A strategic marketing system is a structured approach that organizations use to plan, execute, and evaluate their marketing activities. It provides a framework for developing

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Marketing

Authenticity Brand ideal

In psychology, authenticity refers to self-knowledge. Organizations who know who they are and what they stand for start the identity process from a position of

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Marketing

Give Them Something Special

– Exclusivity Offer exclusive private-label merchandise to your clients and limited run items. Whether you’re a massive retailer with an established supply chain or a

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Business

THE “BEHAVIOR CHAIN”

The “behavior chain” is a technique developed by psychologists for understanding the “structure of persuasion over time.” With regard to websites and online services, the

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Strategic Website Development

MAKE THIS WORK FOR YOU

Designing trust  Website  If you are serious about attracting new customers online, invest in your website. Users tend to prefer and trust websites that are

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Business

BOOSTING YOUR CREDIBILITY

When it comes to boosting your website’s overall credibility, factors such as a website’s usability and its “aesthetic beauty” can have a significant impact on

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